General Terms & Conditions
1. Scope of Application, Exclusivity
1.1. The terms and conditions of business below govern the “advertising activities” undertaken by Dr. Wöhlbier + Dröttboom GbR (“Dr. Wöhlbier+Dröttboom”) on behalf of customers.
1.2. Any conflicting customer terms and conditions shall not be applicable; Dr. Wöhlbier+Dröttboom is not required to specifically object to them in each case.
2. Advertising Activities; Identification of Advertisement
2.1. “Advertising activities” for the purposes of these General Terms and Conditions shall mean all “advertising media” that can be booked with Dr. Wöhlbier+Dröttboom.
2.2. “Advertising media” shall mean elements composed of image and/or text and/or sound sequences and/or moving images and/or of a sensitive surface which, when clicked, connects to a web address specified by the customer (e.g., links). Besides classical banner advertising, this includes, in particular but without limitation, product and company entries, sponsoring or e-mailing campaigns. Advertising media shall further include download offers of the customer such as web video, whitepapers or other download offers hosted by Dr. Wöhlbier+Dröttboom. “Whitepapers” contain special expertise on particular topics compiled by the customer and may also include product and company information.
2.3. Advertising media that are not clearly recognisable as such by their design will be clearly separated from other contents by Dr. Wöhlbier+Dröttboom in Dr. Wöhlbier+Dröttboom’s sole discretion, for example by identifying them as “advertisement”.
2.4. Dr. Wöhlbier+Dröttboom is not required to identify, as specified in Sec. 2.3. above, advertising media that are offered for download. The customer is responsible for identifying any such advertising media, as required. Further, the customer agrees to label the download offer with the customer’s company name and to keep the details up to date. In all other respects, Sec. 5.6. shall apply.
3. Advertising Contracts
3.1. If not otherwise agreed, a contract is created when an quotation is confirmed in writing, an order is sent or when an advertisement is inserted for publication. An order shall be deemed refused unless it is confirmed or performed within two weeks. Statements that are rendered orally or by telephone shall have no legal effect and must be confirmed in writing in order to become effective.
3.2. Dr. Wöhlbier+Dröttboom’s customer shall be the immediate contract partner, which is either an agency or an advertising party that enters into advertising contracts with Dr. Wöhlbier+Dröttboom directly (direct customer). Agencies place advertising contracts in their own name and for their own account. The agency is responsible for the contractual relationship with the advertising party, especially with regard to pricing, billing, and other terms and conditions. There will be no contractual relationship between the advertising party and Dr. Wöhlbier+Dröttboom, unless the party is a direct customer or in the exceptional case where the agency acts as representative for the advertising party, which the agency must indicate in text form by reference to its advertising customer.
4. Delivery of Advertising Media by the Customer
4.1. Advertising media that shall be placed by Dr. Wöhlbier+Dröttboom must be supplied to Dr. Wöhlbier+Dröttboom by the customer at least five business days prior to the agreed initial launch date. The data will be delivered in compliance with Dr. Wöhlbier+Dröttboom’s “Technical Requirements” as applicable from time to time. If Dr. Wöhlbier+Dröttboom is unable to publish the advertising medium in due form and time since it was delivered late or not in compliance with Dr. Wöhlbier+Dröttboom’s “Technical Requirements”, the customer’s payment obligation will remain unaffected.
4.2. The risk of timely delivery of advertising media shall be on the customer.
4.3. The customer will be issued a password by Dr. Wöhlbier+Dröttboom in cases where the customer is authorised to place the advertising media or manage his product and company entries. The customer agrees to treat the password confidential. Dr. Wöhlbier+Dröttboom may impose technical specifications on the customer for the advertising media to be placed. Further, Dr. Wöhlbier+Dröttboom may restrict the use of specific technologies, especially technologies that would unreasonably burden the Dr. Wöhlbier+Dröttboom servers or otherwise impair the operation and functionality of the Dr. Wöhlbier+Dröttboom websites.
4.4. The customer may use deep links to refer to the customer’s website, provided the link opens in a new browser window. The use of any other technical means, diverting the user from the site or collecting data on the user, shall not be permitted; in particular, any use of pop-ups, requesting of user data and setting of cookies shall be subject to Dr. Wöhlbier+Dröttboom’s prior written consent.
5. Customer Responsibilities; Indemnification
5.1. The customer will use suitable, state of the art security software to ensure the advertising means delivered or placed by the customer are free of any harmful code, such as viruses or Trojan horses.
5.2. The customer shall ensure that the advertising media delivered or placed by the customer do not contravene any applicable laws (such as applicable criminal laws, laws for the protection of young persons, and unfair competition legislation) or rights of third parties (such as trade mark rights, personal rights, copyrights). In particular, the advertising activities may not include any content that is libellous, defamatory or pornographic or glorifies violence or war. Where any contact persons are named in the advertising media, the customer guarantees that every natural person identified by name has given his or her consent.
5.3. The customer agrees to use any leads purchased by him only for the customer’s own advertising, market research or opinion polling purposes and not to transfer them to third parties or use them for third parties’ purposes. For every culpable breach by the customer of this undertaking, the customer will have to pay to Dr. Wöhlbier+Dröttboom a reasonable contractual penalty to be fixed by Dr. Wöhlbier+Dröttboom in each case, which may be reviewed for its merits and amount by a court of jurisdiction (Sec. 15.1.).
5.4. The customer warrants that he has obtained the necessary rights from all authors of advertising media that allow the customer to grant rights to Dr. Wöhlbier+Dröttboom under Sec. 9.1. and 9.2. hereof. This includes any necessary agreements with collecting societies (especially GEMA). The customer will cover the fees raised by these collecting societies.
5.5. Dr. Wöhlbier+Dröttboom is under no obligation to review the customer’s advertising activities.
5.6. If recourse is taken against Dr. Wöhlbier+Dröttboom by a third party, court or authority for culpable conduct on the customer’s part, especially any culpable violation of the undertakings above, the customer will indemnify Dr. Wöhlbier+Dröttboom against any claims and cover the costs of the legal defence, as far as permitted by law. Dr. Wöhlbier+Dröttboom will notify the customer without delay of any such claims. The customer will use best efforts to support Dr. Wöhlbier+Dröttboom in the defence against any such claims. If the customer fails to meet this obligation within a reasonable period of time to be fixed by Dr. Wöhlbier+Dröttboom, Dr. Wöhlbier+Dröttboom will have the right to settle the third party claim in its reasonable discretion, considering the factual and legal situation as known to Dr. Wöhlbier+Dröttboom. The customer will bear the costs of any such settlement, including in the event that the settlement later proves to be unfavourable for reason of the customer’s failure to render necessary information.
6. Refusal of Advertising Activities; Suspension of Advertising Activities
6.1. Dr. Wöhlbier+Dröttboom may refuse individual advertising activities that contravene applicable laws or case law, regulatory or judicial orders or cease and desist undertakings delivered by Dr. Wöhlbier+Dröttboom, or infringe upon the rights of third parties, or whose publication would be unacceptable for Dr. Wöhlbier+Dröttboom on grounds of their content or origin or for technical reasons.
6.2. Dr. Wöhlbier+Dröttboom has the right to (temporarily) suspend advertising activities if there is reasonable suspicion that the criteria of Sec. 6.1. are fulfilled, especially where a third party claims infringement of rights and such claim is not obviously unjustified, if a cease and desist letter has been received previously for a similar case, or where government authorities have commenced an inquiry. This right also applies in the event that the customer subsequently changes the content of any advertising media, resulting in a breach of Sec. 6.1. hereof Dr. Wöhlbier+Dröttboom will notify the customer without delay of any such suspension and allow the customer to demonstrate and, if applicable, prove the lawfulness of the particular advertising activity.
6.3. The customer may require Dr. Wöhlbier+Dröttboom to suspend or take down an advertising activity if a third party has raised claims of infringement against the customer. Where the customer is able to himself remove or take down the advertising activity, the customer must do so in any such case.
6.4. The customer remains obliged to pay the agreed fee for any advertising activities that are refused or suspended in accordance with the clauses above, unless Dr. Wöhlbier+Dröttboom was able to otherwise assign the designated advertising space. The customer will not be obliged to pay the fee in the event of a suspension under Sec. 6.1. or 6.2., provided the customer is able to furnish proof of the lawfulness of the advertising content and Dr. Wöhlbier+Dröttboom, therefore, had no legitimate reason to refuse or suspend the advertising activity.
7. Reporting of Defects
7.1. The customer will inspect the advertising activities promptly upon their initial launch date and report any defects (duty to report defects). Any hidden defects must be reported promptly upon their discovery.
7.2. Obvious defects must be reported within five business days after the first launch date, and hidden defects within five business days after their discovery, in each case in writing.
8. Placement of Advertising; Leads; Term; Availability
8.1. Dr. Wöhlbier+Dröttboom will place the advertising media in connection with the booked advertising activity by giving the broadest possible consideration to the customer’s requests and preferences. Unless agreed otherwise, the customer is not entitled to claim any particular placement or the exclusion of advertisement for goods or services offered by a competitor of the customer.
8.2. Dr. Wöhlbier+Dröttboom will enter the download offers as well as the company and product entries, together with the data of other customers, in a database and keep them available for retrieval by users via the channels booked by the customer.
8.3. Where the contract provides for placement of several advertising media (master contract), the individual advertising media must be called off within one year after signing of the contract. The price list as applicable at the time of placement applies. If the customer fails to comply with the one-year period, the customer must refund to Dr. Wöhlbier+Dröttboom the difference between the discount agreed by contract in consideration of the agreed overall order volume and the discount applicable to the actually used placements (discount return charge).
8.4. Where the customer has booked a specific number of page impressions/leads for an advertising activity, Dr. Wöhlbier+Dröttboom advises the customer that this information necessarily is based on past experience. Should the page impressions/leads not be achieved in the exceptional case, the placement period of the advertising activity will be extended until the booked page impressions/leads are achieved. If the space booked by the customer has been previously assigned to another customer for the extension period, Dr. Wöhlbier+Dröttboom may move to a comparable space in reasonable consideration of the customer’s interests.
8.5. Any leads provided to the customer will be provided only within the limits of what is permissible under data protection law. In particular, the customer is aware that users may revoke their consent to any advertising activities. The customer must respect any such revocation or correct the data. The customer will notify Dr. Wöhlbier+Dröttboom without delay of any user complaints.
8.6. Advertising activities based on leads are conducted at the customer’s own risk.
8.7. The term of an advertising medium is governed, first of all, by the specific conditions of the booked advertising medium, for example the conditions stated in the media data. If in doubt, the advertising medium shall have the following term:
• for bookings by leads/page impressions, the period of time until the number of booked leads/page impressions is reached;
• for bookings by time, the booked period of time according to the price list, calculated from the day the advertisement is placed online. Company and product entries as well as provider profiles can only be booked at a minimum rate provided in the price list. They will not be renewed automatically but have to be renewed by the customer. Dr. Wöhlbier+Dröttboom will inform the customer of the need to renew the entries well in advance of the date on which the the entries expire. Sec. 10.2. shall apply mutatis mutandis to any price increases;
• download bookings may remain valid also after the booked term.
8.8. Dr. Wöhlbier+Dröttboom guarantees 95% availability of internet sites and, thus, of advertising media, relative to the month. This period shall not include any reasonable interruptions as may be necessary to service and maintain the system and interruptions caused by force majeure or unavoidable causes. Availability means the relationship between ACTUAL time (AT) and TARGET time (TT). The formula for calculating the availability (in %) thus is: AT/TT * 100.
9. Rights granted by the Customer
9.1. The customer agrees to grant Dr. Wöhlbier+Dröttboom, for all advertising media and with no limit as to territory, all rights of use and exploitation as are necessary to fill the order. In particular but without limitation, this includes the rights of reproduction, dissemination, broadcasting, storage, input into databases, providing for download, and making available to the public, of the advertising media.
9.2. The customer agrees to grant the above rights for the duration of the placement of the advertising medium.
10. Fee, Payment Terms, Delay in Payment
10.1. The fee agreed between Dr. Wöhlbier+Dröttboom and the customer is set out in the order confirmation. In the absence of any written order confirmation or indication of the fee in the order confirmation, the price list applicable at the time the order was placed applies.
10.2. The price list is subject to change at any time. For orders that have been confirmed by Dr. Wöhlbier+Dröttboom, however, price changes are subject to at least one month’s prior notice in order to become effective. In all other cases the customer is entitled to a right of termination, to be exercised in writing within five business days after the publication of the price increase. Any further claims of the customer are excluded. If no notice of termination is given, the price increase will be deemed approved for existing orders as well.
10.3. If payment is not effected in advance and unless otherwise agreed in writing, invoices are sent either immediately upon contract formation or upon the advertisement’s publication.
10.4. Unless agreed otherwise, the invoiced amount payable by the customer falls due for payment within 30 days. The calculation of the payment term shall be based on the date of first publication of the advertising medium.
10.5. If direct debit or credit card payment is agreed, the advertiser must bear the costs of the reversal of the transaction if Dr. Wöhlbier+Dröttboom is not accountable for the reversal of the transaction.
10.6. If the customer is in default with payment or unjustifiably protests bills of exchange or checks or if a petition for insolvency proceedings against the customer’s assets is filed, Dr. Wöhlbier+Dröttboom may suspend the further fulfilment of pending orders until payment has been made, remove previously published advertising media, and demand advance payment for remaining placements of advertising media.
11. Assignment, Setoff
11.1. Any assignment by the customer of claims under the advertisement contract shall be subject to Dr. Wöhlbier+Dröttboom’s prior written consent.
11.2. Any setoff by the customer against claims of Dr. Wöhlbier+Dröttboom is excluded unless the customer’s claim is uncontested or has been established by final enforceable judgment.
12. Dr. Wöhlbier+Dröttboom Warranty
12.1. Dr. Wöhlbier+Dröttboom warrants that the quality and publication of the advertising medium are customary in accordance with the order confirmation and the “Technical Requirements”, taking account of the data submitted by the customer.
12.2. If the publication of an advertising medium is not consistent with the owed quality for reasons within Dr. Wöhlbier+Dröttboom’s control, the customer will be entitled to an extension of the publication period or immediate replacement placing in a comparable setting. However, Dr. Wöhlbier+Dröttboom shall be under no obligation to extend the period or provide a replacement placing.
12.3. If the extension of the publication period is not reasonably acceptable for the customer or fails, or if Dr. Wöhlbier+Dröttboom seriously and definitely refuses to place a replacement, the customer may reverse the relevant (partial) booking or reduce payment to the extent the purpose of the advertising medium was impaired.
12.4. Warranty claims become time-barred after 12 months.
13. The Posting of Content by Users (hereinafter called “Contributors”), Rights of Use, Obligations
13.1. With regard to all contributions generated at the request of Dr. Wöhlbier+Dröttboom or at the contributor’s own instigation, the contributor grants Dr. Wöhlbier+Dröttboom the irrevocable right unrestricted in time, place and content, to use and publish the contribution in all forms of media known at the time and, in so far as is permissible, in all future forms of media unknown at the time; this grant applies for the duration of the copyright starting from the point in time of the accrual of the right. The grant includes the entitlement of Dr. Wöhlbier+Dröttboom to exercise the rights in Germany and abroad in physical form and to present them publicly in immaterial form:
a) to save and copy content by all known means and also by those which are developed in the future and in all forms, for example on paper or electronically, magnetically optically or digitally, on servers, in audio or audio-visual recordings, TV transmissions, diskettes, magnetic tapes, hard discs, RAM, ROM, CD, CDI, DVD and other derivatives of the CD/DVD format, in electronic books, e-Papers and the white paper range of products, audio books, web and podcasts etc., and
b) the capture of the content in Dr. Wöhlbier+Dröttboom’s own and third party data-bases, particularly for the purpose of the provision of research and download facilities without charge for third parties
c) the public reproduction in on-line services (e.g. teleservices and media services), in the Internet, on film and the radio, in telecommunication, cellular radio, broadband and data networks, in the Internet, on film, the radio and TV, irrespective of the terminals used (TV set, PC, PDA, tablet, smartphone etc.).
d) the right to duplication, distribution, transmission and making the contributions publicly available also extend to copying in Dr. Wöhlbier+Dröttboom’s own or third party periodical or nonperiodic printed publications of all kinds including advance copies, reprints and publication in special editions (also for promotional purposes) irrespective of the size of the print run.
13.2. The right is granted to Dr. Wöhlbier+Dröttboom to edit content, particularly to abridge it and make deletions, to translate and reshape it and to create works derived from the content, but at the same time observing the contributor’s moral rights.
13.3. Dr. Wöhlbier+Dröttboom is entitled to use the contribution and content or parts thereof in the promotion of Dr. Wöhlbier+Dröttboom’s product range.
13.4. The contributor grants Dr. Wöhlbier+Dröttboom the right to arrange for the rights set out in the preceding clauses also to be used by third parties in Germany and abroad after assignment of the corresponding rights of use. This applies particularly to the use of the contribution in the publications of other publishing houses of the Dr. Wöhlbier+Dröttboom Business Media Group.
13.5. The contributor warrants that the use of the content infringes neither statutory provisions nor third party rights, that he can dispose freely of the rights granted to Dr. Wöhlbier+Dröttboom and has neither concluded nor will conclude any other disposition of these rights. In this respect the contributor shall hold Dr. Wöhlbier+Dröttboom harmless against third party claims.
13.6. The feasibility for the contributor to revoke the right of use to his contributions in so far as Dr. Wöhlbier+Dröttboom fails to publish these or make any other use of them is excluded for the period of three months.
13.7. The contributor undertakes to observe the journalistic duty of care. He warrants that the content is based on careful research and that he has properly investigated the information, technical data and measurements. The contributor shall hold Dr. Wöhlbier+Dröttboom harmless against any third party claims arising from a breach of these obligations.
13.8. The contributor guarantees:
a) that he possesses the necessary licences, rights, approvals and consents for the use by himself or to authorise Dr. Wöhlbier+Dröttboom to use all patents, trade marks, trade secrets, copyrights and other proprietary rights to all the content which is submitted to Dr. Wöhlbier+Dröttboom and that he may freely dispose thereof in order to allow Dr. Wöhlbier+Dröttboom to accept and use these submissions in the manner under consideration by Dr. Wöhlbier+Dröttboom and these General Terms and Conditions
b) The contributor also guarantees that he is in possession of the written permission, approval and consent of each individually identifiable person to allow Dr. Wöhlbier+Dröttboom to accept and use these submissions in the manner under consideration by Dr. Wöhlbier+Dröttboom and these General Terms and Conditions
c) This guarantee particularly includes the use of image or video content.
13.9. In the context of compliance with the above-mentioned provisions the contributors agrees that he will not:
a) submit material which is protected by copyright, commercial secrecy or other third party proprietary rights including private and public rights unless he is the owner of these rights or is in possession of the consent of the lawful owner to publish the material and to assign all the rights mentioned in this clause to Dr. Wöhlbier+Dröttboom
b) publish falsehoods or misrepresentations which could harm Dr. Wöhlbier+Dröttboom or third parties. We reserve the right to select submissions or refrain from publishing them without prior notification.
13.10. The contributor has no right to remuneration, payment or other benefits in respect of the content which he published. The consideration which the contributor receives for the submission of content to our web-site is the publicity which the contributor’s content receives thereby.
14. Dr. Wöhlbier+Dröttboom’s Liability
14.1. Dr. Wöhlbier+Dröttboom accepts liability only for damage and losses caused by intent or gross negligence, and for breaches of essential contractual duties (major obligations). In the event of a violation by ordinary negligence of a major obligation, Dr. Wöhlbier+Dröttboom’s liability is limited to damage foreseeable at the time of conclusion of the contract and typical of the contract. Dr. Wöhlbier+Dröttboom accepts no liability for breaches by ordinary negligence of accessory obligations that are not major obligations. Dr. Wöhlbier+Dröttboom accepts liability for initial impossibility of performance only if Dr. Wöhlbier+Dröttboom was aware of the hindrance or ought to have been aware of it but for gross negligence, except where a major obligation is concerned.
14.2. The above disclaimers of liability shall not apply to claims based on fraudulent concealment of defects, a warranty as to quality, the Product Liability Act and personal injury (life, limb, health).
14.3. Where the liability of Dr. Wöhlbier+Dröttboom is excluded or limited, this also includes the personal liability of Dr. Wöhlbier+Dröttboom’s employees, staff members, representatives and vicarious agents engaged in the performance of Dr. Wöhlbier+Dröttboom’s obligations.
14.4. To the exception of claims based on tort, the customer’s claims for damages for which liability is limited under this clause, will become time-barred one year after the beginning of the statutory limitation period.
15. Data Protection
15.1. The customer is not permitted to store, transfer or otherwise exploit or use personal, anonymous or pseudonymous data from the advertising means supplied by Dr. Wöhlbier+Dröttboom. This shall not extend to the use of anonymous or pseudonymous data in connection with the campaigns booked by the customer for the particular advertising party.
15.2. Where the customer obtains or collects any data from the placement of advertising means by Dr. Wöhlbier+Dröttboom, the customer will be responsible for complying with the applicable data protection legislation, especially the German Teleservices Data Protection Act (TDDSG), Telemedia Act (TMG), and Federal Data Protection Act (BDSG).
16. Information about the ODR (Online Dispute Resolution)
16.1. The European Commission provides a platform for extrajudicial settlement of online disputes (OS-Platform) under http:///ec.europa.eu/consumers/odr/. We are not willing and are not committed to take part in a dispute settlement procedure in a consumer arbitration board.
17. Place of Performance, Governing Law, Written Form
17.1. Clausthal-Zellerfeld shall be the exclusive place of jurisdiction.
17.2. This contract shall be governed exclusively by the laws of Germany to the exclusion of the UN Sales Convention.
17.3. Any changes or amendments to these terms and conditions must be set forth in writing to become effective, including any waiver or change of this written form clause. Any reference to the written form in these T&C means text form within the meaning of Sec. 126 b German Civil Code (BGB).